Kent County Council has implemented an Active Travel Scheme which aims to make active travel an attractive and realistic choice for short journeys in Kent.

Active Travel means walking or cycling as a means of transport in order to get to a particular destination, including work, shopping, or to visit friends. More people actively travelling can lead to a large range of positive outcomes.

As part of this scheme, monitoring vehicle, cycling, and pedestrian behaviour is highly important as it assists with potential designs and amendments to highways and footpaths, such as cycle lanes and widened footpaths. Thus, by looking at pedestrian, cyclist and other motorised vehicle volumes pre- development, as displayed above, this baseline data allows a comparison post- development.

Consequently, a representative analysis is provided, which can help determine
whether the Active Travel Scheme is successful and effective.