The London Borough of Hammersmith and Fulham has implemented a traffic study to monitor traffic levels and to also analyse the displacement of traffic throughout Brackenbury.

Additionally, it incorporates monitoring air quality, which could be beneficial for the council in regards to health, which can affect both residents and visitors. Another benefit of the scheme is reduced traffic congestion and better flow of traffic throughout Brackenbury for everyone, through the analysis of routes and appropriate changes and improvements from the council.

Monitoring motorised vehicles, cycling and pedestrian behaviour is important for this scheme to understand the variations within both internal and external sites.